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Circulation and Rates
Circulation: The San Francisco Bay View, after a long run as one of the top 10 Black weekly newspapers in the U.S., is now being published monthly in print and daily on our website, www.sfbayview.com, where hits have often exceeded 2 million per month. The print run is 20,000 copies, which are distributed throughout the Bay Area and mailed to subscribers. The Bay View remains far and away the most popular Black paper in the Bay Area and disappears from the stands as soon as it’s distributed.
Newspaper Format: The Bay View is a broadsheet newspaper. Dimensions (image size) for a full page are 12.5″ across by 22.5″ down. The normal format is six columns, each column approximately 2″ across.
Ad Format: Ads should be transmitted electronically – for example, by email as pdf or jpg files.
Ad Rates: All ads, display and classified, are charged by the column inch. Any size ad up to a full page can be accommodated. Call or email us for assistance in calculating the price of your ad.
- Local Rate: $15 per column inch (gross). Thus, at the local rate, a full page (12.5″ x 22.5″) is $1,800; a half page (12.5″ x 11″) is $900; a quarter page (6.25″ x 11″) is $450.00; a 2 column (4″) x 5.5″ ad is $150; a 2 column (4″) x 2″ ad (business card size) is $60; etc.
- National Rate: $18 per column inch (gross). Thus, at the national rate, a full page (12.5″ x 22.5″) is $2,160; a half page (12.5″ x 11″) is $1,080; a quarter page (6.25″ x 11″) is $540; a 2 column (4″) x 5.5″ ad is $180; a 2 column (4″) x 2″ ad (business card size) is $72; etc.
Color Ads: For full color, add $200 (net) to the price of the ad. For spot color (one color), add $150 (net) to the price of the ad.
Discounts: Deduct 10% for 6-8 insertions, 15% for 9 insertions or more. For the discount to apply, payment for the series must be made within 30 days of the first insertion.
Deadlines: Space reservations (insertion orders) and ad copy for the print edition should be received by the 23rd of the month prior to publication.
Inserts: Insertion into the newspaper of most advertising circulars costs $75 per thousand.
Website ads: The Bay View website, www.sfbayview.com, which is updated daily, can accommodate banner (horizontal) ads of 600 x 74 pixels. Call to discuss other sizes, pricing and placement.
Classified ads composed of text – enhanced with logos, graphics or photos if you wish – should be emailed to editor@sfbayview.com. We’ll respond with the price for your approval. If you place a classified ad in print, there is no additional charge for posting it online as well.
Advertisers: The San Francisco Bay View is ranked as one of the top ten Black newspapers in the U.S. by major advertising agencies. Bay View advertisers include AARP, AFL-CIO, American Cancer Society, BART, Bay Area Urban League, Black Coalition on AIDS, Cities of Berkeley, Livermore, Oakland, Oceanside, Richmond, San Francisco and San Leandro, Ford, General Motors, Job Corps, KPFA, KQED, NAACP, Oakland Ballet, SF Jazz Festival, Stanford University, Target Stores, UC Berkeley, UC San Francisco, Universal Pictures and hundreds more.
Awards: Society of Professional Journalists’ Excellence in Journalism Award (1996); National Black Newspaper of the Year from the National Black Chamber of Commerce (1997); Best of the Bay: Best Newspaper from the Bay Guardian, the Bay Area’s largest weekly (1998); Best Community Newspaper from Media Alliance (2001); Bay Guardian’s Best of the Bay: Local Hero to Bay View publisher Willie Ratcliff (2003); Society of Professional Journalists’ Freedom of Information Award (2004); Best of the Bay from the Bay Guardian again (2009) and many more.
Please call us at (415) 671-0789 or email editor@sfbayview.com for a copy of the paper and to discuss your advertising plans. The Bay View, San Francisco’s official Black outreach newspaper, is the best way to reach the Black community.
